The next food revolution is about what we're not eating.
The amount of food lost in Africa could feed 300 Million people per year.
According to the FAO, the world’s population wastes ⅓ of the food it produces or about 1.3 billion tons per year. There are stark differences, however, in the way high-income and low-income countries waste food. In high-income countries, a significant portion of food is wasted at the consumer level. In low-income countries, food is lost in the early and middle stages of the food supply chain. Furthermore, local market context such as recent heat waves in Northern and coastal Kenya, heavily influences how and why food is lost. With this in mind, FreshBox’s purpose is to tackle food spoilage across the supply chain in a localized context.
FreshBox is committed to getting food from the farm to the fork. Because fruits and vegetables have the highest wastage rates of any food, FreshBox believes the best way to tackle food loss in Africa is with our innovative technology. Together, we are reducing Africa's food loss problem and making more food available for hungry families.
The largest cause of food loss in Africa is poor storage and cooling facilities.
In sub-Saharan Africa, an estimated 53% of all fruits and vegetables are lost between agricultural production, post-harvest handling, processing, distribution, and consumption. Over 80% of fruit and vegetable waste comes after the farmer has grown the fruit or vegetable and before the consumer purchases it. Post-harvest handling, processing, and distribution are all areas of the food supply chain that could be improved with an existing and affordable technology: refrigeration.
Temperature control is incredibly critical to reducing post-harvest losses. FreshBox's cold storage system reduces metabolic activity and microbial growth that could lead to spoilage and protects against pests and insects that may eat fruits and vegetables while they are in the market.
FreshBox isn't the only one who wants to change this.
In September 2015, the United Nations adopted the UN Sustainable Development Goals (SDGs), among them the UN Sustainable Development Goal 12.3: By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses